The 2025 Content Attribution Report

How to Use Semrush to Create an AI-Powered Content Strategy

Superpath Content Strategy Template

Building a Better Feedback Loop: How Katie Parrott's 'Swipe File' Helps Articulate Writing Preferences

How Sean Blanda Builds Custom Productivity Tools without Code

How to Write With Lex (Your Life Will Never Be the Same)

How Tim Metz Turned a Spreadsheet Into an SEO Forecasting Tool

[Playbook + Case Study] How to Build a Media Brand for a Company

Rewriting the Playbook: 5 SaaS Companies Defining the Next Generation of Content Marketing

The only 2025 marketing plan that’s guaranteed to work

How to Use Blogging to Outrank Your Competition

How to Reach 18,000 Content Marketers: Superpath's New and Improved Partner Program

The 2023 State of Content Marketing Report

Maximizing Reach: 5 Distribution Channels for Marketing to Developers

Why Every Content Strategy Needs a Center of Gravity (+ Examples)

When Attribution Falls Short: 5 Leading Indicators to Measure Your Work

How LaunchNotes Solves Content’s Hardest Problem

The Content Marketing Org Chart: 4 Real-World Examples

Here’s How 6 SaaS Content Teams Track Attribution

How Does Content Marketing Help LaunchNotes Build a Billion Dollar Company?

Content Bottlenecks: How to Keep the Engine Running

How to Get an Audience to Subscribe to Your Brand

Inherited a Mediocre Blog? Here’s Your Survival Guide

Context Matters: How to Create a Content Brief Based on Freelancers’ Experience

5-Step Guide to Creating a Content Repurposing Workflow

SEO Writing: 10 Tried & True Tips For Creating Optimized Content (+ Examples)

How To Write A Case Study That Wins Clients & Influences People (+ Examples & Templates)

10 Content Ideation Methods For Busy Content Teams

How to Facilitate Content from In-House Subject Matter Experts

Superpath has acquired Help a B2B Writer—Here’s why and what’s next

Writing Is the Easy Part: How Great Content Marketing Begins with Smart Research

Outsourcing Thought Leadership Content Is Hard But Not Impossible: Here's How to Do It

10 Ways to Get Freelancers to Love Working with You

Winning Now and Later: A Look at Dock’s Seed Stage Content Strategy

How To Write Thought Leadership Content (+ Examples & Prompts!)

How to Build Your First Editorial Calendar

How To Work With Freelance Writers: Rates, Relationships & Sourcing

Taking a Thought Leadership Approach to SEO Content

Content Marketing In a Down Economy: How to Stay Lean and Effective

How To Make Your Site Accessible (And Why It Matters!)

An Inside Look at Superpath’s Content Marketing Strategy (+ Content Strategy Template)

Should our content team use [insert fancy new tool here]?

Promotion is hard, distribution is easy

Is Your Content Strategy Working?

How to write a great piece of content: Turn an abstract idea into a clear concept

How to distribute thought leadership content

Accelerate Traffic Growth with "Meta" Content

Why you should write about your product all the time

When do microsites make sense?

How to prioritize content distribution channels

Content & Entrepreneurship: Office Hours with Walter Chen

The Not-So-Ultimate Guide to Creating a Global Content Strategy

Message Eats Mechanics: 6 Resources To Help Improve Your Messaging

An Intro to Product-Led Content Marketing w/ Fio Dossetto

How to Manage a Content Team (Part 1: People)

Iteration ≠ Improvement: How to Handle Editing at Your Company

How to Manage a Content Team (Part 2: Hiring)

ICPs: Great in Theory, Broken in Practice

How to Manage a Content Team (Part 3: Strategy)

How to Manage a Content Team (Part 4: Planning)

5 Minutes on Content: The Key Components of a Content Report

5 Minutes on Content: Cassie Naji on the Content Value Curve

5 Minutes on Content: Amanda Milligan on Topical vs Tangential Content

5 Minutes on Content: Anfernee Chansamooth on the 7P's of Crafting a Compelling Case Study

5 Minutes on Content: Brett McGrath on the 12 Traits of the Modern Day Marketer

5 Minutes on Content: Jess Cody on the Gated vs. Ungated Debate

How to Master Content Distribution with Ross Simmonds

5 Minutes on Content: Ryan Paul Gibson on Customer Research

How to Properly Set Up Your Freelance Content Business

Content Planning: How to Empower Your Team and Fill the Calendar with Great Ideas

Content Refreshing Workshop Hosted by Megan Mahoney

12 Ways for Content Marketers to Get Leadership Buy-In

[Office hours] Jolly SEO on how to build links

Ready to Hire a Freelance Editor? Read This First

Build vs. Buy: How to Choose Your Content Team’s Core Competencies

A Framework for Content Updates (Based on Library Size)

The Freelance Toolkit: DBAs, Trademarks, and More

How to Legally Separate Your Business and Personal Life

The Ultimate Guide to Structuring Your Freelance Content Business

The New T-Shaped Marketer

Understanding the Difference Between Freelance Income & W-2 Income

The Five Ways Power Members Use Superpath Pro

Retirement Planning for Freelancers: What's the Best Retirement Account?

5 Lessons Non-Technical Writers Can Learn from Technical Writers

Debra B. McCraw’s Career Journey from IC to Content Director

20 Writing Playlists for Deep Concentration

You’re Not Alone—The “Do More With Less” Trend Has Hit Content Marketers Hard

The Ultimate Guide to Growing Your Revenue as a Freelancer

Content Director Salary in 2023

Head of Content Salary in 2023

Content Strategist Salary in 2023

Content Marketing Manager Salary in 2023

Transitions: Food Magazine Owner to Six-Figure Freelance Consultant

Transitions: From Head of SEO & Growth Marketing to Agency Owner

Top 5 Soft Skills to Look for When Hiring Content Marketers

Top 5 Lessons I've Learned From Moderating a 14K+ Member Slack Community

Transitions: How I Went From Content Creator to Content Strategy Consultant

My First 90 Days at Dock: 9 Lessons from a First Marketing Hire

11 Advanced Research Tips For Content Marketers (Part 3: Channels)

11 Advanced Research Tips For Content Marketers (Part 2: Build a Database)

11 Advanced Research Tips For Content Marketers (Part 1: Google Like a Pro)

6 Email Templates For Freelancers To Earn More Money And Get Paid Faster

8 Podcasts to Help Marketers Level up and Stay Sharp

Content Marketing Salary Negotiation: 20+ Resources to Get Better Pay

Help us collect data for the 2025 Content Marketing Salary report

My Journey Toward Becoming A More Quantitative Marketer

Why Do Product Marketers Get Paid More Than Content Marketers?

Content Marketing Classics Reading List

New to Superpath? Start Here.

This is a career resource for content marketers. There are a few ways you can get involved…

2020 Content Salary Report

Why Your Content Marketing Has Career Stalled—and How to Jumpstart It

Expand and Contract: The Reason Why "Job Hopping" Is a Great Career Move

How to Apply for a Content Marketing Role

Talk about results, not actions, skills or experience. Every job application has room for a cover letter or personal email. This is your best chance to differentiate yourself. Most people whip up a risk-averse, generic statement that fills a page, but doesn't actually say anything. Just like content creation, your goal is not to hit a word count, but to say something interesting. The reader should be smarter, happier, more intrigued, etc. after reading whatever you have to say.

Say "Yes" to Start Your Career, Say "No" to Advance It

How to Start Your Career in Content Marketing: Advice from the Other Side of the Entry-Level Trenches

The 7 Skills That Help Content Marketers Thrive at Work

The 2021 Superpath Content Marketing Salary Survey

The 2021 Content Marketing Salary Report

What to Do in Your First 90 Days in a New Content Marketing Job

How have you gone about advancing your career from a content creator to a senior content specialist or content manager?

I'm transitioning from being an individual contributor to leading a 5-person team. What’s the best way to succeed at this switch?

How do you notify employees about new internal content they might want to read or share? Is there a way to make this easy via a repeatable process?

Help us collect data for the 2022 Content Marketing Salary report

How I Became a Content Marketer Without a Marketing Background

To Find a Content Role You Love, Watch for These Red Flags

What Every Marketer Needs to Understand About Price Point

No Freelance Writing Experience? Here’s How to Get Your First Gig

How to Narrow Your Niche and Earn More Money

The Content Marketing Salary Report (Updated for 2025)

We provide individuals with data to check their own salaries against and find salary discrepancies so you can make data-backed decisions about your career.

Freelance or In-House? Here’s How Content Marketers Decide

AMA with Maeva Cifuentes on Internationalizing Your SEO Strategy

Grow & Convert AMA with Benji Hyam and Devesh Khanal

How to conduct and publish great original research (Becky Lawlor AMA)

AMA with Araminta Robertson on starting an agency and niching down

AMA with Nick Moore on Technical Writing, Freelancing and More

AMA with Stewart Hillhouse, Head of Content at Mutiny

AMA with Ryan Law, Director of Content Marketing at Ahrefs

AMA with Lane Scott Jones, Director of Content at Zapier

AMA with Devin Bramhall and Margaret Kelsey, hosts of "Don't Say Content" podcast

AMA on Becoming Fluent in "Legalese" with Brionna Ned

AMA with Tom Critchlow, Creator of SEO MBA

AMA on Growing Your Career in Content with Maggie Leung

AMA on Mastering Freelance Project Management with Marijana Kay

AMA with Emily Triplett Lentz, Senior Manager of Content Marketing at Calendly

B2B Podcasting AMA (Part 2) with Ryan Tabb, CEO of Podsicle Media

Kane Jamison AMA: Building software for content marketers

AMA with GatherContent: Workflows, content ops and efficiency

Web3 AMA with Jordy Fujiwara: The Good, the Bad and the Practical

B2B Podcasting AMA (Part 1) with Ryan Tabb, CEO of Podsicle Media

Tommy Walker AMA: "I am a chef, not a short-order cook."

Alicia Johnston AMA: The intersection of content and communications

Kaleigh Moore AMA: How to Build a Successful Freelance Career

AMA with the Todoist Content Team: How Productivity Specialists Run a Content Operation

AMA with Animalz: Building the world's best agency

AMA with Clearscope: Next-level content optimization advice

AMA with Marquis White: Practical advice on diversity, equity and inclusion

AMA with Airtable: Content workflow, automation & collaboration tips

AMA with Ross Simmonds on content promotion and distribution.

AMA with Topic’s Ryo Chiba and Nikhil Aitharaju: On Finding New Ideas, Workflow and Creating Quality Content

AMA with Georgiana Laudi, co-founder of Forget the Funnel

AMA with dbt Labs’ Janessa Lantz: Career Advice and Lessons Learned

AMA with Carolyn Lyden on Salary Negotiation for Content Marketers

AMA with ConvertKit: Content Strategy & Workflows

AMA with Shivani Berry on Empowering Women at Work

AMA with expert freelancers Samantha Anderl & Andrea Wildt, creators of Harlow

Is Your Content Strategy Working? An AMA with the Experts from Knotch

AMA with Maddy Osman, Founder of The Blogsmith

AMA with John Doherty, Founder of Credo and EditorNinja

AMA with Katrina Honer, Twilio’s Employer Brand & Recruitment Marketing Specialist